Eight years ago, being a VP of a large new home painting contractor in the Palm Springs area, we were painting at least 40 new residential homes a week. With the downturn of the economy from the burst of the housing bubble, prices spiraled down and beyond any reasonable understanding. It was clear I or the company I was employed with could no longer go in the same direction, it was then I had to launch Ewing Painting. I hired a few employees that got laid off from the same employer and traveled all over Southern California. We turned to just about any form of painting from industrial, commercial and residential painting. We even considered painting grass for bank owned homes that fell into foreclosure. We were going through what I call survival mode, just trying to find work to support mine and our employees’ families. Although we made it through this, it became a very warring lifestyle. I could see it was taking a toll not just on my family’s life but our employees’ as well. It was evident I needed to decide to pick my market rather than the market choosing me. Although we do service some light weight commercial, HOA and property maintenance, Residential projects became our primary market.
I was excited when we got the opportunity to bid and was awarded our 1st new home project in over 5 years for Denmark Construction. We once again got to paint new fascia board, new drywall, new doors and jambs. Remarkably it was a lot easier than I remember it to be. After much experienced added from the industrial painting to fixing paint projects from bad applicators on residential projects. It was great to start a new home off right with the right coatings and applications. We continue to service our residential clients and we love what we do. It was nice to get a chance to reflect back on what I came from. It made it even a greater experience when working with a great contractor with ethical values.