EPI’s Year in Review-2015

Here we are at the end of 2015 about to venture into a new year filled with life’s suprises of ups and downs. As we continue on our painting journey we reflect back to aquire tools to achieve the goals we work towards. We can not guarantee what the future may bring as life suprises can pop up at any given second. However, I am a firm believer in if we acknowledge the past the good and the bad, we can promote success and block failures from accruing. We hunger for knowledge, thirst for growth and seek out success.

Our buggiest change this year was the focus on our target market. In the beginning of 2015 we shifted our goals from sub-contract work to residential remodel work. Sub-contract work consist of working for general contractors, projects range from large to small scale new construction. We continue to service some general contractors and property maintenance but we are not actively seeking them. Residential remodel projects consist of all your interior and exterior painting projects on residential properties. In this market we contract and work directly with the owner of the properties.

Numbers tell everything!

Before we go into where our sales came from let’s look at what every responsible salesman, business owner and even some employees are asking themselves at this time of year, “What are my sales for the year?“. Let’s not monkey around here! Sales for Ewing Painting ware under our sales for 2014 by 8%. At first glance this can be discouraging, let’s move on before we run away screaming. One of the most valuable question to any business is “Are we profitable?“. In 2014 our profits were at 9%, as in 2015 we increased our profits by a whopping 18%. WOW! I am excited over the results of increasing our primary market to residential. I will take that decrease in sales and raise you with profits, oh ya! Let’s keep this ball rolling and see where our sales came form.

In 2014 our sales for sub-contract work was 36%, property maintenance at 14% and residential remodel came in at 51%. Remember I wanted to increase my primary market. 2015 sub-contract work decreased to 21%, property maintenance stayed even with the 14% giving our residential sales a outstanding 65% of the sales. We nearly doubled our sales for residential painting. I think I need to take a break to get some of these cartwheels out of my gut.

While the numbers are encouraging, and are the ultimate fact checker on whether to chalk it up as a success or not, we did have few set backs this year. Our biggest and hardest challenge has been employment, under-employment that is. We did lose a valuable employee this year, as his and our goals did not align.  It did leave me stranded with a flat tire, however I was determined that it wasn’t going to keep there. We are now continuing to seek new employees with goals that line up with EPI. We already hired one employees for office work and one in the field. We are creating systems to better the environment for employees and customers. I guess you could say this is a good problem to have, I have to say I would like to eliminate the problem.

We are anticipating to double our sales for 2016. This year we joined a business coaching group to help us stay focused on achieving 2016 goals. We have already installed some of the practices into our marketing strategy. You will be seeing more of our video testimonies, increasing our blog posts and Facebook contests.  We will be more active in local networking groups and chamber events. We look forward to seeing and working with you in the EPIC year to come.

Thank you for taking the time in reading our first end of the year in review. Let’s take a look at in another 12 months.

When Considering Interior Paint and Sheens

If you have been to your local paint store or department at a big box store, you would see the wide variety of paints and sheens that you can choose from. One paint manufacture will have at least two dozen coating systems just for interior surfaces. Often we are left to depend on the salesman behind the counter, sometimes, leaving more confused than when we came in. In this article I will answer three of the most common question I get when giving an interior painting estimate. Hopefully it will help you when choosing the right interior paint.

Is flat paint washable?

  • I have yet applied a flat finish paint that is washable. Though some manufactures claim having a washable flat finish, it is usually missing one or two key factors: one being a true flat finish and second it truly being washable. If it is washable most likely it will be at least a “matte” finish. This is a finish that looks flat when looking directly at the surface but has a sheen at a angler view. If it is a true flat finish it is mostly likely not washable. You will notice that manufactures will change the name from “washable” to “scrubbable” the flatter the sheen. Meaning the coating can handle more scrubs. Yes! They actually count the amount of scrubs before the coating breaks down. Count one is a single up and down scrub. Wash-ability is different than scrub-ability and they mean just what they say.

Is eggshell a color or a finish?

  • Though some manufactures have a color named “Eggshell”. This is also a term for a low-sheen paint on many, if not all, manufacture labels. The eggshell paint film once cured has a low sheen. It can handle more traffic than a flat finish. It is also washable along with scrub-able. It is ideal for homes with children and/or pets. An eggshell finish can also be applied in wet areas such as kitchens, bathrooms and laundry rooms.

What are the different sheens?

  • All manufactures’ sheens and wording vary from one another. The higher the sheen the more scrubable and washable. The higher the sheen the more light reflects. The lower, the more light is absorbed. Not to confuse you I will give you an example of one manufactures wording of sheens. Other manufactures will have similar wording and sheens will differ from one another. Benjamin Moore Paints Sheens; from low to high, Flat, Matte, Satin, Low Sheen, Eggshell, Pearl, Semi Gloss to a High Gloss.

Whether you are DIYer or hiring a professional contractor, I hope this will help you when considering paint and sheens on your interior painting project. Feel free to comment below with any questions or comments.

Video Testimonials and Reviews Ewing Painting Inc.


Looking for a professional contractor or service provider? Whoever it is we want to make sure they are professional, clean, respectful and most important trustworthy. After all, our most prized possessions are living and breathing in our homes. What if there was something Ewing Painting could do to improve your vote of confidence?

I am excited to announce that we are rolling out video testimonials. We value all our written testimonies! Customers who took time out of their day to write up a testimony speaks volumes about the service provider.  But as many may have experienced, the wondering mind wonders “what if these are fake?“.

Who has time to scour the internet for hours searching for more information? It is impossible to check to see if those written reviews are real. We have many great reviews on Google, Facebook, Yelp and other review sites. What better way to build your confidence in us than a video testimonial?

We received our 1st Video Testimonial from another great client. After finishing up on some interior painting I asked “How do you Like it?” Smiling from ear to ear she began to express what so many other customers have expressed to me. I then saw the window of opportunity to ask for a video testimony. Without hesitation she said YES! My mind said “WOW!”……  and what a great testimony it was!


Although we want every customer participating, we understand if you prefer not too. So no need to worry if you are camera shy or just do not want to do it. Do not let that be a deciding factor. I hope whoever it may be, our video testimonials will be a tool to raise your confidence with us.